A buyer in the UK orders 20,000 plug-in diffusers for a winter home-fragrance program. The first production sample smel...
Read MoreA retail buyer once told me that home fragrances are the easiest category to underestimate. The shelf space looks simpl...
Read MoreAn import buyer once asked our team to match a competitor sample by smell alone. The sample arrived without a specifica...
Read MoreA buyer at a European homeware chain sends a one-line brief: we need calming products for the spring shelf. No scent fa...
Read MoreA buyer who signs off a winter home fragrance range in September is not really choosing a smell. They are choosing how ...
Read MoreA hotel group in the United Kingdom once rejected a full container of votive candles because the flames drowned two hou...
Read MorePicture a buyer at a European travel-retail chain drafting a brief for next season: 25,000 units of a 30 ml fragrance p...
Read MoreA forty-bottle order arrives at a sixty-desk office. Within two weeks the reception area smells like a candle shop, the...
Read MoreYou walk into a hotel room that has just been prepared, and the bedding carries a quiet, clean scent that feels neither...
Read MoreCooking smells are the hardest test for any home fragrance. Garlic, fish, onion, oil, and fried food create strong mole...
Read MoreIf your bathroom is the first room you enter after a hot shower and the last room you pass through before leaving the h...
Read MoreA car diffuser is a compact scenting device that releases fragrance slowly and steadily inside a vehicle cabin, and the...
Read More